I use Basecamp for managing client work, and it is generally worth the trade-off of using a proprietary service.
I know, I feel guilt about using it when so much of my life is free and open, but we can discuss that later. What I want to point out is how “Inbox by Gmail” is not good for long term growth and protection of federated email.
Case in point: Bundled Basecamp 3 Notifications for Inbox by Gmail.
The gist is that Basecamp notifications, which can get unwieldy for active projects, are easier to digest in the Google product. The first sentence is the big red flag for me:
The Basecamp team has worked with Google to organize Basecamp 3 email notifications into bundles.
This is the exact behavior we do not want in email. Vendor-specific development can neither scale nor support an open technology. It is as ridiculous as the highest office in the land personally making deals to create jobs: we don’t need one-off developments! We need better, open, evolving systems and standards.
This is the exact reason I use Basecamp but don’t encourage others to use it: it draws one into an ecosystem of integrations, but between companies rather than open technologies. It’s a bad idea, and will fail those involved in the future.
Email standards, or go home!